Just because an employee is no longer on your payroll doesn’t mean you can’t put him or her to work. Former employees provide numerous benefits to your organization as brand ambassadors, business partners, referral sources and—in some cases—potential rehires. Using cutting-edge HR technology to set up an active alumni network is the best way to turn these former employees into valuable assets for your organization.
Investing in programs for your former employees isn’t just an excuse to wallow in nostalgia—it’s a way to accomplish some specific goals that will aid your organization in the long run, including:
Of course to reap the benefits of maintaining alumni programs, you have to implement them with efficiency and accountability—firing off a newsletter via an email blast to every former employee and hoping they’ll start talking up your organization isn’t a good game plan.
Just as you have specific reasons for investing in alumni programs, so too do your former employees have reasons for participating. Some of them will see these programs as opportunities for professionally networking, for instance, while others may be more drawn to programs promoting service and charity work. Some former employees may only want to read about your organization’s latest news in an email.
Getting a desirable return of investment on any of these alumni programs means putting in place the HR systems and operations allowing you to track metrics and convert employee alumni engagement into results that matter. Our team of consultants at Sibson excel at helping organizations build the processes needed for success, and are waiting to help you turn former employees into current assets.
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