Segal Company

Sales Force Organization

Once a plan is in place, your company must update your sales organization to take advantage of attractive market opportunities.

Sibson can help companies do the following:

  • Select the appropriate channel: Organize your channel coverage based on the customer buying process and market saturation.
  • Design effective selling roles: Develop sales roles that take advantage of the unique market position of your most attractive customer segments.
  • Organize around the customer: Develop a flexible sales organization based around your customers and their needs.
  • Deploy against best opportunities: Deploy best resources to the best opportunities, bearing in mind how ramp-up time places limits on market deployment.