It is essential to support your sales force and sales plan through selling tools, capability and effective recruiting; however, most sales teams neglect this final aspect of maximizing the effectiveness of their team.
Sibson can help companies in the following areas:
- Developing the right messages and tools: Ensure that each sales representative has the right tools to identify leads, sell solutions and develop a compelling value proposition to customers
- Optimizing the recruiting channels: Develop a consistent recruiting process that allows you to identify where the best talent is located and become proactive, rather than reactive
- Developing accurate sales competencies: Understand and develop competencies that will help identify talent shortfalls and develop methods for filling those gaps