Client Work

We have been fortunate to work on hundreds of communications assignments for many plans. We invite you to see some of the results we have helped our clients achieve and the communications material we created for their specific needs.

The Challenge:

  • Develop a secure online delivery solution for personalized benefit information (eligibility status, medical claim history, pension credits, annuity account balance, contribution history and more) to approximately 12,000 laborers who may work for more than one employer during an eligibility period
  • Engage participants to complete the online, member registration process that enables them to access their personalized benefit information
  • Recreate Health and Welfare, Pension, and Annuity Summary Plan Descriptions (content and design) from previously drafted documents to incorporate all plan changes

The Approach:

  • Segal used Web best practices in writing content and designing Web pages to optimize content for online reading. The tabulated page and table format makes content easy to scan and delivers important benefit information within a minimal number of clicks.
  • Segal developed a print campaign that sent a postcard to members’ homes promoting the site and benefits of member registration.
  • The Massachusetts Laborers’ Fund Office staff and Business Agents used training materials prepared by Segal to promote the Web site to members.

The Results:

  • A website with dual offerings:
    • A secure Member Dashboard with access to all personal health and retirement benefit information for a member and his/her dependents.
    • A public area with details on how the benefit plans work, written in easy-to-understand language in a format optimized for the Web.
  • Outstanding usage statistics:
    • Approximately 35% of members registered initially
    • 150 visitor sessions a day
    • Average length of visit is 7 minutes
  • See the public site at: http://www.mlbf.org
  • See a screen capture of the Member Dashboard (sample for demonstration purposes)

The Challenge:

  • L-3’s medical plan utilization report showed low use of common preventive care procedures (e.g., regular medical, dental and vision checkups, mammograms, colonoscopies). Many participants did not have preventive exams and procedures (even though most procedures were offered to employees for free or at a very low cost).

The Approach:

  • L-3 launched “Vote Good Health,” a campaign focused on nine primary preventive care categories: tobacco cessation, weight, medical checkups, mammograms, colonoscopies, osteoporosis screenings, dental checkups, eye exams and flu shots.
  • The program kicked off at L-3’s HR Conference. “Delegates” marched through the room carrying signs and leading a sing-along of “Healthy Days are Here Again” (based on “Happy Days are Here Again”). Cannons shot confetti onto the crowd.
  • HR Representatives attending the conference from across the country were asked to bring the Vote Good Health spirit back to their respective locations, aided by the following campaign materials: newsletter, Voter Guide, posters, table tents, campaign buttons, protein bars and follow-up newsletters.
  • Vote Good Health branding was extended to ongoing wellness promotion efforts spearheaded by L-3’s Medical Director, including health fairs (in-person and virtual) and a wellness page on the L-3 Intranet.

The Results:

  • While data is still being analyzed, L-3 expects to find fewer participants with untreated chronic conditions; fewer large claims; lower costs; and a healthier, more engaged workforce.
  • Campaign feedback has been tremendous, and the campaign is continuing under the banner of “Live Good Health.”
  • L-3 is confident that data will reflect increased use of preventive care procedures and measures and, ultimately, a positive impact on plan costs and overall employee health and productivity.
  • See some of the campaign's posters

The Challenge:

  • Even with a generous company match, the client's 401(k) plan had a lower-than-average participation level, especially for non-highly compensated employees.
  • The target population (non-highly compensated employees who were non-contributors or contributing below the company match) had a 25% participation rate.
  • Client's goal: Increase overall participation and the average contribution percentage.

The Results:

  • 18% of the targeted population took action, either by increasing their contributions or enrolling in the plan.
  • 16% (three times the client's goal!) of the targeted population joined for the first time.

The Challenge:

  • The client wanted to use its intranet as a tool to help launch a website introducing its new Innovator’s Circle Award, and facilitate the nomination process for employees around the world.

The Results:

  • The site was well-received by representative groups of employees in a series of focus groups; they indicated that it was both attractive and easy to navigate.
  • The client's Innovation Team, a group of key business leaders responsible for encouraging innovation at all levels of the company, also praised the site for its innovative approach, attractive look and feel, and useful navigation.

The Challenge:

  • Deliver interactive, up-to-date, detailed and easily accessible benefits information online
  • Save thousands of dollars on the delivery of ERISA-compliant Summary Plan Descriptions — without printing a single SPD

The Approach:

  • Rather than posting searchable PDFs of SPDs on their existing intranet website, Communications worked with Alltel to design and launch a new Internet site that transformed all 13 of Alltel’s self-described “stupid paper documents” (health, welfare and retirement SPDs) into “smart plan descriptions.”
  • Communications designed the visual approach and site architecture, wrote all site content and wrote the HTML code for the site. We also assisted Alltel in creating layouts for print-ready and preparing PDF versions of the SPDs. (Links to the SPD PDFs are provided on the site.)

The Results:

  • This all-in-one site allows users to self-select detail level for benefits information, access applicable benefits forms, get answers to FAQs, contact HR and much more. The home page carries rotating life-events-related information and hot-topic benefits news.
  • By not printing SPDs, Alltel saved thousands of dollars in meeting their ERISA-compliance responsibilities related to the delivery of SPDs to their 14,000+ employees
  • See an image of the website's home page

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