Sibson Adds Staff to Sales Force Effectiveness Practice

Daniel G. Fries, Senior Vice President and Market Director of Sibson Consulting, recently announced that as a result of increased demand for Sales Force Effectiveness Practice services, two consultants have joined the firm as vice presidents in the Chicago office:

Stephen R. Crook has more than 20 years experience in business and consulting, specializing in marketing and sales analytics, strategy and effectiveness. Most recently, he managed Midwest business development for Health Products Research, Inc. (a strategic health care industry consulting firm). Steve has also been a senior principal with Inforte (a provider of strategic, analytic and technology deployment services), manager of new business development for ZS Associates (a management consulting firm specializing in sales and marketing strategy, operations and execution), as well as president of his own consulting firm. Stephen can be reached at 312.456.7915 or scrook@sibson.com.

Dennis Spahr has 20 years experience in sales as a consultant and in sales/marketing roles. Most recently, he was a Principal in the Sales Effectiveness Practice for Mercer HR Consulting in Chicago. Dennis also has consulting experience with Towers Perrin and The Alexander Group. He began his career in sales with AlliedSignal Plastics and Dow Corning. He frequently speaks on sales effectiveness at industry forums. Dennis can be reached at 312.456.7905 or dspahr@sibson.com.

Joseph DiMisa, head of the Sales Force Effectiveness Practice, said, "Both Dennis and Steve have had tremendous success over their careers and we are confident that they will increase our ability to provide strategic sales force effectiveness services that meet our clients' needs."

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