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- Andrew Kaplan
Andrew Kaplan
Senior Consultant, Communications Practice, New York
212.251.5169
akaplan@sibson.com
Expertise
Mr. Kaplan is a Senior Consultant in Sibson’s Communications practice. He provides strategic counsel to clients on a wide range of employee communications issues and develops content for a broad array of media channels. His clients include Alltel Corporation, Dana-Farber Cancer Institute, L-3 Communications Corporation, Rochester General Health System and Yellow Pages Group.
Professional Background
Mr. Kaplan has nearly 20 years of consulting experience in the development and management of employee-focused communications strategy, tactics, and message creation. His consulting approach emphasizes the importance of using audience research (e.g., surveys, focus groups, one-on-one interviews) to gather the information needed to create targeted messages and content that raise awareness, influence thinking and change behavior.
Education/Professional Designations
Mr. Kaplan received a BA in Psychology from Stony Brook University (Stony Brook, NY) and an MA in Industrial/Organizational Psychology from the University of New Haven.
Published Works and Speeches
Mr. Kaplan’s speaking engagements have included addresses to the New England Employee Benefits Council on “Communicating Health Care with Employees: From Need to Know to Full Disclosure,” and to the International Foundation of Employee Benefits Plans and the Association of Benefits Administrators (ABA) on “From ‘Required’ to ‘Inspired’: Moving Beyond the PPA’06 rules of Participant Communications.” He has also published an article based on the latter speech in the ABA’s quarterly newsletter.
