Mr. DiMisa is a Senior Vice President in Sibson’s Atlanta office with extensive experience working with telecommunications service providers and other organizations on all aspects of sales, marketing and customer service effectiveness. He is the firm’s Sales Force Effectiveness Practice Leader. Mr. DiMisa works with companies to develop and implement sales strategies and sales effectiveness programs that drive profitable growth. He specializes in the design and implementation of sales management solutions that increase sales and profits for clients. Mr. DiMisa has developed new approaches to growth planning and integrated sales management systems that allow companies to build customer-based sales strategies, select and manage distribution channels, and execute growth requirements across a range of marketing and selling environments.
Prior to joining Sibson, Mr. DiMisa was the Telecommunications Practice Leader for a leading sales and marketing management firm. Mr. DiMisa writes and speaks frequently on best practices and strategies for optimizing sales channel performance. He is also the author of a best-selling business book entitled The Fisherman's Guide to Selling: Reeling in the Sale — Hook, Line and Sinker (Adams Media, 2007). He devotes much of his time to identifying trends and issues across large global organizations and reporting his findings through survey briefings, readouts and presentations. Topics covered include: Trends in Compensation Planning, Best Practices in Sales Coverage and Design, Quota Setting Pitfalls and Indirect Channel Strategies.
Mr. DiMisa holds an MBA from the University of South Florida and a bachelor’s degree from Troy State University. He is a Certified Sales Compensation Professional (CSCP).